some statistics for video marketing online

• Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
• Online video consumption increased by 38% between May 2011 and May 2012
• Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
• 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
• Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.

Social Media

• Over 1 billion unique users visit YouTube every month (source:YouTube, 2013)
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (source: YouTube, 2013)
• The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)
• People are most likely to engage with branded content on social media that contains pictures (44%) and videos (37%) (source: Performics, 2012)
• 1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (source: Hubspot, 2013)

Video for Search Engine Optimisation (SEO)

• Video results have appeared in almost 70%  of the top 100 search listing on Google in 2012 (Marketing Week, 2012)
• The chances of getting a page one listing on Google increase 53 times with video (source: Forrester Research, 2012)
• SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post.
• Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results.

Video for Websites

• Forbes indicates,  65% of senior executives have visited a company’s website after watching a video.
• A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video.
• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (source, ReelSEO, 2012)

Video for Mobile

• Online video accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks (source:Bytemobile Mobile Analytics Reports, 2013)
• Online video consumption increased by 38% between May 2011 and May 2012 (source: Comscore, 2012)
• 63% of digital video screening on mobiles does not happen on-the-go, but rather at home (source: Cisco, 2013)

Video for Email

• Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video.
• MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates.
• When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian 2012)